web design/maintenance + visual identity + brand redevelopment + marketing brochure maintenance + custom pursuit presentations + exterior signage mockups + photo editing

I curated and designed the presentation which enabled my team to win this pitch for leasing the office space at Capitol Crossing, a mixed-use development in downtown DC with over a million square feet of office.

I developed and have maintained the brand for this million square feet office development since 2018. I developed several brands under the umbrella Capitol Crossing brand, differentiating the distinct offerings throughout the site.

Along with brand work, I have created dozens of custom pursuits for high-profile tenants such as CNN, Facebook, Orrick, Pillsbury Law, and Costar. I’ve also created mailers, event collateral, boards, and presentations for on-site use in promoting leasing activity for the site.

Capitol Crossing

  • Brand Redevelopment + Visual Identity Developed four brands under the umbrella Capitol Crossing brand, differentiating the distinct offerings throughout the site.

  • Email Marketing Campaign Designed campaign announcing the new leasing team as well as teasing the new messages to the market, the first step to changing the market perception of the development.

  • Custom Pursuit for CNN Meticulously designed a custom website my team presented to CNN executives. The website included signage mockups, extensive video editing and graphics, story telling and placemaking for CNN, so they could see themselves in the site.

  • Custom Brochures Created dozens of custom pursuits for high-profile tenants such as CNN, Facebook, Orrick, Pillsbury Law, and Costar.

Next

The Yards